AGHOLDINGSOFFRANKLIN .com
FRANKLIN, TENNESSEE

AG Holdings of Franklin, LLC

Building Distinctive Brands with Purpose

The parent company behind Tri-Bear Soap Co. and Waypoint Mercantile Co., developing distinctive brands built on quality, character, and opportunity.
ABOUT OUR COMPANY

One Company. Distinctive Brands

Rooted in Franklin, Tennessee. Built for Growth.

AG Holdings of Franklin, LLC is a Tennessee-based company dedicated to developing, managing, and supporting distinctive consumer brands.

Operating under AG Holdings are Tri-Bear Soap Co. and Waypoint Mercantile Co., two registered business names (DBAs), each with its own personality, product offerings, and customer experience.

Our foundation is built on quality, thoughtful product selection, responsible business practices, and long-term growth.
Our Brands

Tri-Bear Soap Co.

A Little Soap. A Lot of Personality

Inspired by three beloved family dogs—Bear, Teddy Bear, and Honey Bear—Tri-Bear Soap Co. brings a little fun and personality to everyday bathing. Our collection features thoughtfully selected soaps, distinctive fragrances, and playful designs that celebrate the unique character of each member of the pack.
Visit Tri-Bear Soap Co. 
our brands

Waypoint Mercantile Co.

Crafted for the Journey.

Waypoint Mercantile Co. is a lifestyle and general mercantile brand inspired by life's journeys, everyday discoveries, and the things we bring along the way. From carefully curated personal care to specialty goods for home, travel, and everyday living, Waypoint embraces quality, usefulness, and character. Our vision is to continually explore new products and possibilities that fit the journey.
Visit Waypoint Mercantile Co. 
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Get in Touch

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